Businesses, large and small, can underwrite the programs broadcast on Delmarva Public Radio. WSCL 89.5 FM and WSDL 90.7 FM offer businesses a unique opportunity to support a widely valued community resource and introduce their products and services to an affluent, influential market – and contributions can be considered a donation to a nonprofit.
When your business underwrites on WSCL or WSDL, you reach growing audiences that recognize and appreciate the community support provided by underwriters. There is no simpler way to reach these listeners, gain credibility, and influence buying habits than underwriting on Delmarva Public Radio.
Underwriting is affordable
Underwriting packages are customizable and every message you purchase will air on both WSCL and WSDL for a single price, $25 a spot. The underwriting coordinators listed below can share specials. Bonus spots are also available as inventory permits.
Underwriting singles you out in a crowded advertising marketplace
Underwriting on Delmarva Public Radio separates your business from the clutter inherent in commercial advertising. Just as you, the underwriter, supports Delmarva Public Radio's loyal listeners will support you. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.
Underwriting identifies your company as socially aware
An association with Delmarva Public Radio, with its long-standing reputation for social responsibility, identifies your company as a civic and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
Underwriting may be tax-deductible
As part of Salisbury University, Delmarva Public Radio is a nonprofit organization. Consult your tax-preparation professional if marketing your business using public radio could be beneficial.
Contact Delmarva Public Radio's Corporate Support Staff
Hannah Miller - Serving Maryland businesses
Fadwa Webster - Serving Delaware businesses